While working on the Kodomo products (for the little ones) at Monk & Anna headquarters, the idea for a more quirky and bold brand started to become more and more serious. Sticky Lemon’s first backpacks became a fact and a new brand was born. This brand is for little and big kids who have an outspoken taste in the way they look. It’s colourful, bold and sunny. Colourblocking is combined with patterns and illustrations.
Like Monk & Anna, we’re closely connected to Sticky Lemon. We came up with the name and designed the logo. On a regular base, we’re part of the designer team and (co)responsible for the overall art-direction, copywriting, illustrations, styling and photography.